I would definitely agree with Marshall McLuhan that “the
medium is the message”. I read on a web
page about Justin Bieber, a popular teenage singer who is practically a
household name in every home across the world.
Without the internet, radio or TV, Justin Bieber would not exist to most
of us. He would be a part of the world,
but would not be as popular as he is without the medium that got him to where
he is.
Most business can attribute their financial success to
selecting the right medium and what they choose to broadcast through that
medium. For some business, it makes more
sense to network through social networking sites such as Facebook or
Twitter. For others it could be a
website or television commercial. It
depends on how large of a market you want to reach.
I agree with Marshall that TV is a cool medium; it require
more than one single sense to interpret and depends on the viewer to fill in
the gaps with meaning. It requires a
great deal of interaction as the viewer must participate more in order to perceive
the gaps in the content.
Hello Missy,
ReplyDeleteI agree as well that the medium is the message. I think that how something is presented can change its effects entirely. You can hear an advertisement on the radio and laugh its stupidity and when you see it on the television you just think " why did they make this commercial?" A message can carry a lot more depth if it is delivered properly. I think that television is a cool medium because it allows for so much personal translation, no two people view a message in the same way and television allows the viewer to relate to the information in their own way.